Heineken

Your Future Bottle

Het project
Heineken was “140 years young” in 2012 and celebrated this by inviting designers to remix and reinterpret 250+ images from their iconic past into a stunning bottle of the future. In the Facebook application, designers could browse images, add favourites to their scrapbook and download them when they were ready to start designing.

Designers were then encouraged to submit their design and, using a powerful combination of WebGL and HTML5, the application transformed the 2D design into a lifelike 3D bottle. The 3D bottle was fully interactive: designers could rotate, turn and zoom in on the bottle to see every detail.

Check out the case here. 
 
Awards
FWA Site of the Day
Awwwards Site of the Day
CannesLions Bronze
Lovie Awards nomination
Het werk
casevideo
casevideo
website
Datum
Dec 2012
Medium
Online
Sector
Fast Moving

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