Kipling

Worldwide brand campaign

Summary
How do you create impact and a completely original style for a bag brand?

Kipling bags. You know them from the little monkey that dangles from each bag. You recognise them by their colourful design. And you love them for their functional design.

These three qualities were the exact ingredients we used in our new worldwide brand campaign for the iconic – and originally Belgian – brand. We worked closely together with Kipling’s marketers and designers to create an eye-catching, distinctive and very recognisable campaign that highlights Kipling’s products during daily usage occasions: work, school, travel, leisure. We did this in a way that further emphasises the brand’s power when it comes to colour. In doing so, we created a look that is both stylish and very ownable.

The approach takes into account regional differences and is currently running in Asia, Europe and the United States.
The work
photos
Date
Sep 2017
Media
Online
Sector
Retail