Centraal Beheer Achmea

'Hulk'

Summary
How do you make sure that the longest-running advertising campaign in the Netherlands continues to be fresh and interesting?

We have been working for Centraal Beheer for more than 30 years, following the strategy that the company should always be visible and sympathetic. Impact, awareness and likeability – that’s the life blood of the ‘Just Call Us’ campaign. After 59 commercials, the bar for this series was very high indeed: we needed to make another film that would generate a lot of talk value and share value.

In the 60th commercial, we meet a very special protagonist: none other than Hulk Hogan, who turns out to be a knight in shining armour when a handbag is stolen.

But as always in a Centraal Beheer commercial, things don’t play out as you expected them to…
The work
Commercial 'Hulk'
Commercial 'Hulk'
Date
Feb 2017
Media
TVC Online
Sector
Dienstverlening

More Centraal Beheer Achmea work

  1. Centraal Beheer Achmea Rapper Dienstverlening May 2016 TVC Online  
  2. Centraal Beheer Achmea Party Business-to-Business Jul 2015 TVC Online  
  3. Centraal Beheer Achmea Welcome Dienstverlening May 2015 TVC Online  
  4. Centraal Beheer Achmea The Self Driving Car Dienstverlening Jul 2014 TVC  
  5. Centraal Beheer Achmea Acupunctuur Dienstverlening Jan 2008