Adidas

Ultraboost All Terrain

Summary
adidas introduced its first season-oriented running shoe. How can we show that this is the ultimate shoe for even the most demanding weather conditions?

For fanatical runners, there is no such thing as bad weather. Whether it’s in the rain, snow or frosty cold, only one thing counts: improving yesterday’s time. In an online experience, we created an ode to gruelling weather conditions and to the runners who are determined to defy them.

We used local weather data to let the website match the visitor. Was it raining outside? Then it rained on the site, and the shoe showcased its water-resistant feature. When the website was covered in snow… no problem, thanks to the Continental running sole. An online experience that shows how Ultraboost ATR helps runners get the most out of their runs, no matter the weather.
The work
Date
Sep 2017
Media
Online
Sector
Retail

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