KLM Royal Dutch Airlines

Virtual Reality Flight Upgrader (US campaign)

Summary
How do you let passengers on budget airlines feel what the added value of flying KLM could have been?

Budget airline tickets are often cheaper than a KLM ticket. But these airlines charge extra for all kinds of basic services. This makes the flight little more than the bare-bones transportation from A to B – and that’s a feeling that is far from comfortable, especially if you fly continental.

To make this difference tangible, we developed the KLM VR Flight Upgrader: an app that lets budget passengers upgrade in virtual reality to the experience of flying KLM. Which means: you do get to watch a film on board, access to dozens of magazines and newspapers with KLM’s Media App, enjoying extra legroom, the personal service of the KLM crew and a meal on board.

We distributed the KLM VR Flight Upgrader among budget passengers departing from JFK International Airport in New York City and filmed the best responses. We shared the video online and sent it to selected media. Many media outlets picked up the news and the video was shared around the world.
 
The work
Date
Nov 2017
Media
Online
Sector
Business-to-Business

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