KLM Royal Dutch Airlines

Bonding Buffet

Summary
How do you let air travellers experience that KLM truly understands what matters when you have to travel – especially on days when most people are with their loved ones?

Even at a busy airport you can easily feel lonely, especially at Christmastime. That’s why we installed a dining table for 20 at Amsterdam Airport Schiphol – but this table stood four metres high, so that people couldn’t reach the Christmas dinner served on top. But they could do so if they worked together. Whenever a traveller would sit on one of the stools surrounding the table, the table was lowered a little. Passers-by were energised by this mechanism and once 20 total strangers had taken their seats at the table, they could enjoy the Christmas dinner together.

We filmed the stunt and shared the heart-warming video we made online.

It became one of the most successful Dutch online videos ever, reaching over 100 million people and collecting more than 70 million views, 80% of which came from earned media.
The work
Date
Dec 2016
Media
Online
Sector
Business-to-Business

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