KLM Royal Dutch Airlines

Airport Experience installation

Summary
How do you let people experience the precision and attention that KLM devotes to letting its passengers easily get to their airplane seats, stress-free?

KLM offers many services, even outside the airplane, to make your trip easier. Att Amsterdam Airport Schiphol, for example, where KLM is continuously introducing new products and services that help the many people swarming around the airport to arrive at their airplane seats with a little stress as possible.

We commissioned an installation, an artisanal construction, in which steel balls rolled along a complex course and eventually ended up in an open model of an airplane, neatly arranged in their seats. This installation visualises the journey passengers make through the airport and how KLM’s services make that journey easier and more comfortable.

The installation was displayed at the KLM Open golf tournament and at the Dutch Design Week, among other places. It also served as the starting point for a new website and a social video about KLM’s services.
The work
Date
Nov 2017
Media
Online
Sector
Business-to-Business

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