Innovationisaboutdoing,nottalking.

Spark Innovation

At DDB & Tribal Amsterdam we’ve created a process called “Spark”. A boot camp for creating product, service and communication ideas. We ask our clients for a business problem and in return we deliver a solution in in just 30 days. Not just ideas… we deliver a plan, a working prototype, something real.

It creates opportunity, challenges convention and liberates creativity. It’s the lifeblood of business growth and brand building.

How does it work?
Innovation is about doing, not talking. We move fast by having the right talents and stakeholders around a problem. We make decisions with a combined agency/client team. We are focused because think and act like a start-up for the duration of the project. We think widely and deeply about the problem, with no predetermined answers in mind and no limitations on the kind of solutions that are right.

There’s no hierarchy, no job titles, no politics – just a team of people with a single-minded goal and unstoppable determination.

The methodology is based on Lean Start-up principles and Agile production models – consumers are involved throughout the development period and many processes are run in parallel to shorten the timeframe. The system is modular and can be adapted to the individual needs of each client, and each brand or business problem. It has been used successfully for a number of clients this year, including Heineken and TOMTOM. For Heineken it created “igNITE” a networked beer bottle that is now being put into production for selective roll-out in 2014. Heineken are now using the process regularly to develop a pipeline of product and service innovations.

We’ve found a way for big businesses to act small – and deliver ideas at the pace of a start-up.
 
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